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Working full-time + dropshipping: what should I focus on in 2–3 hours per day?

Posted by •11/23/2025
I work a full-time job (9–5) and by the time I get home I only have like 2–3 hours of real focus left.

I really want to build a dropshipping business but I'm getting overwhelmed because there are so many things to do:
- Product research
- Store design
- Creatives
- Learning Facebook ads
- Analytics
- Email marketing
- Content, etc.

For people who ALSO have a job and still made this work:
- What did you focus on first?
- How did you structure your 2–3 hours per day so you actually moved forward?
- What things did you completely ignore in the beginning?

Right now I feel like I'm doing 10% of everything and 0% is actually moving the needle.

3 Replies

•11/23/2025
This hit hard. I definitely spend more time watching videos and tweaking colors than actually driving traffic and reading data.

I'm going to follow that weekly structure and set a rule like you said: if it doesn't improve product page, creative, or decisions, it's not a priority right now.

Thank you for the clarity.
•11/23/2025
Adding to this - I made a simple rule for myself:

**Every evening I must either:**
- Improve the product page
- Improve the ad creative
- Or make a decision based on data (kill/keep/duplicate)

If what I'm doing doesn't fall into one of those, it's probably procrastination disguised as "work".

I wasted weeks "designing" my store and learning email marketing before I had a single consistent winning ad. Don't do that to yourself if time is limited.
•11/23/2025
I built my first semi-profitable store while working 10-hour shifts, so here's the brutal truth:

You can't do everything. You need to ignore 80% of the "nice to have" stuff and focus on the **core funnel**:

1. **Find 1 decent product**
- Problem solving
- 3x margin
- Easy to show in video
Spend 2–3 evenings just on this if needed. If the product sucks, nothing else matters.

2. **Build 1 clean product page**
- Good mobile layout
- Clear benefit-driven copy
- Social proof (even if starting with basic reviews)
- Simple, fast checkout
Don't waste time adding 15 apps and a blog. One solid product page > 10 mediocre pages.

3. **Get 1 basic video creative**
- You can literally edit supplier footage + text overlays
- Or record your screen / hands using the sample
It doesn't have to be Hollywood level. It just has to clearly show the problem and solution.

4. **Launch 1 simple ad campaign**
- Like the structure people described in other threads
- Let it run, watch the numbers

Your 2–3 hours per day should look like:

- Week 1: Product + supplier + sample ordered
- Week 2: Product page + store setup
- Week 3: Creatives + ad account ready
- Week 4: Launch test campaigns, learn from data

Ignore for now:
- Email flows
- Complex branding
- Posting daily on socials
- Fancy logo obsession
- Perfect color palette

Those things matter later, but the fastest path to learning is:
> Product → Store → Traffic → Data

You're not trying to build Nike in 30 days. You're trying to prove you can sell $1 of product to a stranger on the internet.