/General Questions
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Why most product research methods doesn't work
Posted by
ADMIN
•12/10/2025I see the same confusion here every week. how to find a good product to sell, find product on AliExpress, check orders, spy on competitors, build store, run ads.
They do everything "right." And nothing happens.
I've reviewed dozens of stores at this point. The pattern is always the same. Good margins. Competitors selling it. Decent ads. Store looks fine.
But when I ask one question, they go quiet:
"When does someone desperately need this?"
They have "target audiences." They have "people who might want this." But they can't describe a single moment where someone would stop what they're doing and buy without thinking.
That's the gap. They researched products. They should've researched moments.
Small example
Someone came to me wanting to sell portable phone chargers. Big market. Everyone's phone dies. Makes sense, right?
I asked: when does someone desperately need this?
He couldn't answer. People think "I should get one" but never buy. The urgency isn't there.
I suggested to drop it.
What most people miss
Not all problems are equal. There are actually 3 types and the type you choose decides whether selling is easy or a constant fight.
First type : people buy it without thinking. Second type : can be delayed.
Third type : almost impossible to sell.
Most beginners accidentally pick the hardest type and wonder why nothing works.
That question when does someone desperately need this is the starting point.
You can check the whole criteria you need to confirm the right product here: https://www.fixpeek.com/academy/product-selection
They do everything "right." And nothing happens.
I've reviewed dozens of stores at this point. The pattern is always the same. Good margins. Competitors selling it. Decent ads. Store looks fine.
But when I ask one question, they go quiet:
"When does someone desperately need this?"
They have "target audiences." They have "people who might want this." But they can't describe a single moment where someone would stop what they're doing and buy without thinking.
That's the gap. They researched products. They should've researched moments.
Small example
Someone came to me wanting to sell portable phone chargers. Big market. Everyone's phone dies. Makes sense, right?
I asked: when does someone desperately need this?
He couldn't answer. People think "I should get one" but never buy. The urgency isn't there.
I suggested to drop it.
What most people miss
Not all problems are equal. There are actually 3 types and the type you choose decides whether selling is easy or a constant fight.
First type : people buy it without thinking. Second type : can be delayed.
Third type : almost impossible to sell.
Most beginners accidentally pick the hardest type and wonder why nothing works.
That question when does someone desperately need this is the starting point.
You can check the whole criteria you need to confirm the right product here: https://www.fixpeek.com/academy/product-selection
6 Replies
•12/10/2025
been doing this for 8 months and honestly this is the first time someone explained WHY certain products work and others dont. Most people just say "test more products" like thats helpful
•12/10/2025
Thanks damien
•12/10/2025
I'm selling pet products rn any advices on angles to target.
OP
ADMIN
•12/10/2025Test ads that speak directly to those scenes and see which one resonates most there are actual desperate moments like dog pulls on leash and owner almost falls, or dog barks at guests and its embarrassing these are scrnes u can use
•12/10/2025
Question - what about products that are chronic but have a lot of demand like skincare or posture stuff? Are those just harder to sell or should beginners avoid them completely?
OP
ADMIN
•12/10/2025They work but you need to manufacture urgency through your offer. Limited time deals, guarantees, risk reversal. Basically you're adding the time pressure that the problem doesn't naturally have. It's doable but requires more skill with copywriting and offer creation. If you're just starting, urgent problems are easier wins
•12/10/2025
saved this. The "can you picture a specific scene" filter is gold
•12/10/2025
No wonder many ads feel so generic