/Content Marketing
Question
Where do you find “scroll-stopping” hooks without copying competitors?
Posted by •11/2/2025
I feel like every hook I write sounds like someone else.
I don't want to straight copy, but I also don't want to reinvent the wheel.
What's your method to come up with strong hooks that are original enough?
I don't want to straight copy, but I also don't want to reinvent the wheel.
What's your method to come up with strong hooks that are original enough?
3 Replies
•11/2/2025
Copying competitors made my ads worse.
When I started using real phrases from reviews, my CTR went up.
So yeah, customers write the best hooks.
When I started using real phrases from reviews, my CTR went up.
So yeah, customers write the best hooks.
•11/2/2025
I literally build a “hook bank” from:
- Amazon reviews (exact phrases)
- Reddit complaints
- YouTube comments
Then I remix.
The best hooks sound like the customer, not like the marketer.
- Amazon reviews (exact phrases)
- Reddit complaints
- YouTube comments
Then I remix.
The best hooks sound like the customer, not like the marketer.
•11/2/2025
Copy the STRUCTURE, not the sentence.
3 hook structures that always work:
1) “If you have ___, stop doing ___”
2) “The reason ___ keeps happening is ___”
3) “POV: you're trying to ___ but ___”
Then plug in real customer language from reviews. That's what makes it feel original.
3 hook structures that always work:
1) “If you have ___, stop doing ___”
2) “The reason ___ keeps happening is ___”
3) “POV: you're trying to ___ but ___”
Then plug in real customer language from reviews. That's what makes it feel original.