/Content Marketing
Question
What’s your process for writing a UGC script that doesn’t sound cringe?
Posted by •10/29/2025
I'm trying to write short scripts for UGC creators but everything I write sounds like an ad.
Like: "This changed my life" type stuff… I hate it.
Do you have a structure/template that feels natural?
Like: "This changed my life" type stuff… I hate it.
Do you have a structure/template that feels natural?
3 Replies
•10/29/2025
Best tip: start with the problem on screen, not the face talking.
Like first shot is the mess / struggle. Then they speak.
When it starts with "Hey guys" I scroll instantly.
Like first shot is the mess / struggle. Then they speak.
When it starts with "Hey guys" I scroll instantly.
•10/29/2025
If your script would feel weird to say to your friend, it's cringe.
Write it like you're texting someone.
Also: creators love when you give them “talking points” instead of a word-for-word script.
Write it like you're texting someone.
Also: creators love when you give them “talking points” instead of a word-for-word script.
•10/29/2025
Use a “moment” script, not a hype script.
Template:
1) Context: “I was doing ___ and ___ happened”
2) Pain: “This always annoys me because ___”
3) Discovery: “I saw this thing that ___”
4) Demo: show it working (no talking needed here)
5) Result: “Now I can ___ without ___”
Avoid superlatives. No “game changer”, no “changed my life”. People can smell it.
Template:
1) Context: “I was doing ___ and ___ happened”
2) Pain: “This always annoys me because ___”
3) Discovery: “I saw this thing that ___”
4) Demo: show it working (no talking needed here)
5) Result: “Now I can ___ without ___”
Avoid superlatives. No “game changer”, no “changed my life”. People can smell it.