/Advertising
Question
TikTok Ads: 300 clicks, 0 Add to Carts. Bots?
Posted by •10/20/2025
Running a spark ad on TikTok. The CPC is amazing ($0.15) and I got like 300 visitors this morning. \n\nBut analytics shows average session duration is 0.05 seconds. Are these just bots? I turned off Pangle placement already. What else am I missing?
1 Reply
•10/20/2025
Did you check your campaign settings? Make sure you are optimizing for "Complete Payment" or at least "Add to Cart". If you left it on "Traffic", TikTok just sends you garbage users who click everything by accident.
•10/20/2025
Oh wow. Yeah it was set to Traffic. I thought I had to "warm up" the pixel first? Changing it to Conversion now.