/Market Analysis & Strategy
Question
Spent 3 weeks on product research and still have nothing - what am I missing?
Posted by •10/14/2025
I've been at this for almost a month now. Watched every YouTube video on product research, bought a course, and I'm still stuck.
My process right now:
1. Scroll through AliExpress trending
2. Check if it has good reviews
3. Look for Facebook ads using the Ad Library
4. If I find ads running, I assume it's saturated and move on
I've gone through maybe 200+ products this way and talked myself out of every single one. Either it's "too saturated" or "not enough margin" or "shipping takes too long."
Starting to think I'm overthinking this but also don't want to waste money on a product that has no chance. How do you guys actually decide to pull the trigger on something?
My process right now:
1. Scroll through AliExpress trending
2. Check if it has good reviews
3. Look for Facebook ads using the Ad Library
4. If I find ads running, I assume it's saturated and move on
I've gone through maybe 200+ products this way and talked myself out of every single one. Either it's "too saturated" or "not enough margin" or "shipping takes too long."
Starting to think I'm overthinking this but also don't want to waste money on a product that has no chance. How do you guys actually decide to pull the trigger on something?
2 Replies
•10/14/2025
Can confirm the Amazon review mining thing works. Found my current product (posture corrector for people who work from home) by reading complaints on a generic one. People wanted something they could wear under clothes without it being visible. Found one, made a simple site focused just on "invisible under your shirt", and it's been doing 2-3k/month for 6 months now.
The key was being super specific about WHO it's for instead of trying to sell to everyone.
The key was being super specific about WHO it's for instead of trying to sell to everyone.
•10/14/2025
Your process is backwards, and I mean that respectfully.
You're starting with random products and trying to validate them. That's like trying to find a needle in a haystack while blindfolded.
Flip it around: start with DEMAND, not products.
Go to Amazon and look at what people are already buying. Sort by reviews, read the 3-star reviews (that's where the gold is - people who bought but aren't fully satisfied). What are they complaining about?
Then go find a product that solves that specific complaint.
Example: I found a laptop stand with 4,000 reviews where people kept saying "wish it had a phone holder too." Found a version on AliExpress with integrated phone holder. Sold 340 units in 2 months.
Stop looking for products. Start looking for problems.
You're starting with random products and trying to validate them. That's like trying to find a needle in a haystack while blindfolded.
Flip it around: start with DEMAND, not products.
Go to Amazon and look at what people are already buying. Sort by reviews, read the 3-star reviews (that's where the gold is - people who bought but aren't fully satisfied). What are they complaining about?
Then go find a product that solves that specific complaint.
Example: I found a laptop stand with 4,000 reviews where people kept saying "wish it had a phone holder too." Found a version on AliExpress with integrated phone holder. Sold 340 units in 2 months.
Stop looking for products. Start looking for problems.
•10/14/2025
Wait this actually makes a lot of sense. So you're basically finding products that already have proven demand but the current options have gaps?
How do you handle the "saturation" thing though? Like if something already has 4000 reviews on Amazon, wouldn't there be tons of people selling it already?
How do you handle the "saturation" thing though? Like if something already has 4000 reviews on Amazon, wouldn't there be tons of people selling it already?
•10/14/2025
Saturation is mostly a myth that keeps beginners stuck forever.
Think about it: there are 50 coffee shops in every city. They all sell the same thing. Many of them do fine.
The question isn't "are other people selling this?" The question is "can I reach customers they're not reaching, or serve them better?"
Most dropshippers are running the same Facebook ads to the same audiences with the same generic product pages. If you build an actual brand around a specific customer problem, you're not even competing with them.
Also: Google Shopping. Barely anyone in dropshipping uses it properly. Way less competition than Facebook/TikTok.
Think about it: there are 50 coffee shops in every city. They all sell the same thing. Many of them do fine.
The question isn't "are other people selling this?" The question is "can I reach customers they're not reaching, or serve them better?"
Most dropshippers are running the same Facebook ads to the same audiences with the same generic product pages. If you build an actual brand around a specific customer problem, you're not even competing with them.
Also: Google Shopping. Barely anyone in dropshipping uses it properly. Way less competition than Facebook/TikTok.