/Content Marketing
Question
Should I show my face on TikTok or can I grow with faceless content?
Posted by •12/18/2025
Starting to post content for my store but I really don't want to be on camera. I've seen those faceless TikTok accounts that just show products with text overlays and voiceovers.
But I've also seen people say the algorithm favors faces and personal connection.
What actually works? Is faceless content a waste of time or can it work if done well?
Btw my niche is kitchen gadgets. I could film just hands using the products pretty easily.
But I've also seen people say the algorithm favors faces and personal connection.
What actually works? Is faceless content a waste of time or can it work if done well?
Btw my niche is kitchen gadgets. I could film just hands using the products pretty easily.
3 Replies
•12/18/2025
This is reassuring. 50k in 4 months faceless is proof it can work.
The "content first, product incidental" mindset makes sense. I was planning to make product showcase videos but that sounds like exactly what NOT to do.
So for a garlic press for example, instead of "look at this amazing garlic press" it should be "fastest way to prep garlic for your pasta" and the garlic press just happens to be in frame?
The "content first, product incidental" mindset makes sense. I was planning to make product showcase videos but that sounds like exactly what NOT to do.
So for a garlic press for example, instead of "look at this amazing garlic press" it should be "fastest way to prep garlic for your pasta" and the garlic press just happens to be in frame?
•12/18/2025
Exactly. You got it.
Even better hook variations:
- "POV: you finally stop crying while cutting garlic"
- "Why do professional chefs never mince garlic by hand"
- "I wasted 10 years doing this wrong"
The hook is about THEM (the viewer) and their problem/curiosity. The solution just happens to involve your product.
When people ask "where did you get that?" in the comments, that's when you know you did it right. You never asked them to care about the product - they decided to care on their own.
That's the content marketing magic. Good luck!
Even better hook variations:
- "POV: you finally stop crying while cutting garlic"
- "Why do professional chefs never mince garlic by hand"
- "I wasted 10 years doing this wrong"
The hook is about THEM (the viewer) and their problem/curiosity. The solution just happens to involve your product.
When people ask "where did you get that?" in the comments, that's when you know you did it right. You never asked them to care about the product - they decided to care on their own.
That's the content marketing magic. Good luck!
•12/18/2025
I do faceless kitchen content and hit 50k followers in 4 months. It's definitely possible.
What works for me:
- Overhead camera angle on the cooking surface
- Fast cuts, no boring parts
- Text hooks that trigger curiosity ("wait for it...", "why didn't I know this sooner")
- Trending sounds with my own voiceover describing what's happening
- Product is just... there, being useful, not the star
What doesn't work:
- Long intros
- Showing the product box/packaging
- Obvious "buy this" energy
- Robotic AI voiceover (use your real voice, even if not your face)
The content that goes viral for me: genuinely useful cooking tips where the product is incidental. The content that flops: obvious product showcase videos.
People can smell ads. Make content, happen to feature products.
What works for me:
- Overhead camera angle on the cooking surface
- Fast cuts, no boring parts
- Text hooks that trigger curiosity ("wait for it...", "why didn't I know this sooner")
- Trending sounds with my own voiceover describing what's happening
- Product is just... there, being useful, not the star
What doesn't work:
- Long intros
- Showing the product box/packaging
- Obvious "buy this" energy
- Robotic AI voiceover (use your real voice, even if not your face)
The content that goes viral for me: genuinely useful cooking tips where the product is incidental. The content that flops: obvious product showcase videos.
People can smell ads. Make content, happen to feature products.
•12/18/2025
Both can work, but they work differently.
Face content advantages:
- Builds personal connection faster
- Algorithm does favor it slightly (faces trigger engagement)
- You become the brand, which creates loyalty
- Talking through benefits is often more convincing than text
Faceless advantages:
- Easier to outsource/scale later
- Less personal risk (trolls, privacy)
- Can test more products without "you" being tied to each one
- Some niches (kitchen, satisfying stuff) work great without faces
For kitchen gadgets specifically, hands-only content works REALLY well. Think: satisfying cooking videos, "watch this gadget work" reveals, before/after food prep.
The key with faceless is you need strong hooks and visual interest since you don't have a face to draw people in. First 0.5 seconds matter even more.
My take: start faceless since it's your comfort zone, but be open to adding voice (even if not face) if results are slow. A voice with personality over faceless content is a nice middle ground.
Face content advantages:
- Builds personal connection faster
- Algorithm does favor it slightly (faces trigger engagement)
- You become the brand, which creates loyalty
- Talking through benefits is often more convincing than text
Faceless advantages:
- Easier to outsource/scale later
- Less personal risk (trolls, privacy)
- Can test more products without "you" being tied to each one
- Some niches (kitchen, satisfying stuff) work great without faces
For kitchen gadgets specifically, hands-only content works REALLY well. Think: satisfying cooking videos, "watch this gadget work" reveals, before/after food prep.
The key with faceless is you need strong hooks and visual interest since you don't have a face to draw people in. First 0.5 seconds matter even more.
My take: start faceless since it's your comfort zone, but be open to adding voice (even if not face) if results are slow. A voice with personality over faceless content is a nice middle ground.