/SEO
Question
Product pages not converting - should I focus on SEO or are my descriptions the problem?
Posted by •11/8/2025
I've been running a dropshipping store for about 2 months and I'm getting traffic from ads but my conversion rate is really low (around 0.8%). I've been reading about SEO and product page optimization and I'm confused about what to prioritize.
My current product descriptions are pretty basic:
Just the features (material, dimensions, what's included)
Bullet points from the supplier
Maybe 3-4 sentences total
I'm wondering if I should:
Write longer, more detailed descriptions for SEO purposes
Focus on making the descriptions more persuasive/benefit-focused
Add more keywords for Google search traffic
Or is this not even the issue?
I'm selling home organization products (drawer dividers, closet organizers, etc.) and I feel like my pages are just... boring? They don't really convince anyone to buy.
How much does the actual product description matter for conversion rate? And should I be optimizing for SEO even though I'm mainly getting traffic from paid ads right now?
My current product descriptions are pretty basic:
Just the features (material, dimensions, what's included)
Bullet points from the supplier
Maybe 3-4 sentences total
I'm wondering if I should:
Write longer, more detailed descriptions for SEO purposes
Focus on making the descriptions more persuasive/benefit-focused
Add more keywords for Google search traffic
Or is this not even the issue?
I'm selling home organization products (drawer dividers, closet organizers, etc.) and I feel like my pages are just... boring? They don't really convince anyone to buy.
How much does the actual product description matter for conversion rate? And should I be optimizing for SEO even though I'm mainly getting traffic from paid ads right now?
3 Replies
•11/8/2025
Holy crap this makes so much sense. I just read through my product pages and they're SO boring. Just listing features like it's a spec sheet.
Going to rewrite everything to focus on the outcome/benefit like you described. This is probably why people click my ads (which show the benefit) but then leave the page (which is just boring features).
Thanks for the detailed explanation!
Going to rewrite everything to focus on the outcome/benefit like you described. This is probably why people click my ads (which show the benefit) but then leave the page (which is just boring features).
Thanks for the detailed explanation!
•11/8/2025
This is so true. I rewrote all my product descriptions to focus on benefits instead of features and my conversion rate went from 0.9% to 2.3%.
Same products, same ads, same traffic. Just better copy that actually sells instead of just describes. Don't sleep on this!
Same products, same ads, same traffic. Just better copy that actually sells instead of just describes. Don't sleep on this!
•11/8/2025
Forget SEO for now - that's a distraction. Your problem is conversion, not traffic.
Here's the truth: Your product descriptions aren't selling, they're just describing.
When someone lands on your page from an ad, they're in "buying mode" for about 5-10 seconds. In that time, your page needs to:
Confirm they're in the right place (image + headline match the ad)
Show the benefit (not features, BENEFITS - what problem does this solve?)
Build trust (social proof, reviews, guarantees)
Create urgency (limited stock, sale ends soon, etc.)
Make buying easy (clear CTA, simple checkout)
Your current descriptions are doing none of this. "Material: Bamboo, Dimensions: 12x8x3" - nobody cares. That's not selling.
Here's what actually converts for home organization products:
Instead of: "Set of 6 bamboo drawer dividers, 12x8x3 inches each"
Write: "Stop digging through messy drawers every morning. These dividers transform chaos into organized sections in seconds - no tools needed. Your 'junk drawer' will finally make sense."
See the difference? You're selling the OUTCOME (organized life, save time, reduce stress) not the PRODUCT (bamboo sticks).
For your specific niche (home organization), here's your formula:
Headline: Pain point + solution
"Messy Drawers Making You Crazy? Here's The 2-Minute Fix"
Opening paragraph: Describe the frustration
"We get it. You're late for work, digging through a drawer of tangled chargers, old receipts, and random junk trying to find your keys. There's a better way..."
Bullet points: Transform features into benefits
❌ "Made from bamboo"
✅ "Eco-friendly bamboo that looks expensive but costs less than a coffee"
Social proof: Add urgency
"Join 2,347 customers who finally organized their chaos"
"⭐⭐⭐⭐⭐ 'I should have bought this years ago' - Sarah M."
Guarantee: Remove risk
"30-day money back guarantee - if it doesn't transform your space, full refund"
About SEO: Ignore it completely until you're at 2%+ conversion rate. You're paying for traffic with ads - optimize for THOSE visitors first. SEO is a long-term play for free traffic. You need to fix your conversion problem TODAY.
Your 0.8% conversion rate means for every 100 visitors, 99 leave without buying. If you double that to 1.6%, you literally double your revenue with the same ad spend. That's way more valuable than ranking on Google right now.
Here's the truth: Your product descriptions aren't selling, they're just describing.
When someone lands on your page from an ad, they're in "buying mode" for about 5-10 seconds. In that time, your page needs to:
Confirm they're in the right place (image + headline match the ad)
Show the benefit (not features, BENEFITS - what problem does this solve?)
Build trust (social proof, reviews, guarantees)
Create urgency (limited stock, sale ends soon, etc.)
Make buying easy (clear CTA, simple checkout)
Your current descriptions are doing none of this. "Material: Bamboo, Dimensions: 12x8x3" - nobody cares. That's not selling.
Here's what actually converts for home organization products:
Instead of: "Set of 6 bamboo drawer dividers, 12x8x3 inches each"
Write: "Stop digging through messy drawers every morning. These dividers transform chaos into organized sections in seconds - no tools needed. Your 'junk drawer' will finally make sense."
See the difference? You're selling the OUTCOME (organized life, save time, reduce stress) not the PRODUCT (bamboo sticks).
For your specific niche (home organization), here's your formula:
Headline: Pain point + solution
"Messy Drawers Making You Crazy? Here's The 2-Minute Fix"
Opening paragraph: Describe the frustration
"We get it. You're late for work, digging through a drawer of tangled chargers, old receipts, and random junk trying to find your keys. There's a better way..."
Bullet points: Transform features into benefits
❌ "Made from bamboo"
✅ "Eco-friendly bamboo that looks expensive but costs less than a coffee"
Social proof: Add urgency
"Join 2,347 customers who finally organized their chaos"
"⭐⭐⭐⭐⭐ 'I should have bought this years ago' - Sarah M."
Guarantee: Remove risk
"30-day money back guarantee - if it doesn't transform your space, full refund"
About SEO: Ignore it completely until you're at 2%+ conversion rate. You're paying for traffic with ads - optimize for THOSE visitors first. SEO is a long-term play for free traffic. You need to fix your conversion problem TODAY.
Your 0.8% conversion rate means for every 100 visitors, 99 leave without buying. If you double that to 1.6%, you literally double your revenue with the same ad spend. That's way more valuable than ranking on Google right now.