/Copywriting
Question
My product descriptions sound like a robot wrote them - how do I write copy that actually sells?
Posted by •12/8/2025
I swear I've rewritten my product descriptions 10 times and they still feel... off.
Here's what I wrote for a portable blender:
"This portable blender is perfect for making smoothies on the go. It features a powerful motor, USB charging, and easy-to-clean design. Capacity is 400ml. Great for gym, office, or travel."
I KNOW this is boring but I don't know how to make it better. I look at successful stores and their copy feels so different but I can't figure out what they're doing.
Is there a framework or something? I'm not a writer and I don't know where to start.
Here's what I wrote for a portable blender:
"This portable blender is perfect for making smoothies on the go. It features a powerful motor, USB charging, and easy-to-clean design. Capacity is 400ml. Great for gym, office, or travel."
I KNOW this is boring but I don't know how to make it better. I look at successful stores and their copy feels so different but I can't figure out what they're doing.
Is there a framework or something? I'm not a writer and I don't know where to start.
3 Replies
•12/8/2025
The "Feature , Benefit , Feeling" framework is exactly what u need. I was stuck at features because that's what the supplier gives me.
Question: do you write this differently for ads vs the product page? Like should ad copy be shorter/punchier?
Question: do you write this differently for ads vs the product page? Like should ad copy be shorter/punchier?
•12/8/2025
Yes, different contexts need different approaches:
**Ads (Facebook/TikTok/etc):**
- Hook in first line (problem or curiosity)
- One main benefit, maybe two
- Call to action
- Total: 2-4 sentences usually
- Goal: get the click
Example ad copy:
"Still drinking sad desk coffee instead of a proper smoothie? This blender lives in my backpack. 60 seconds, done. Link in bio."
**Product page:**
- Can be longer
- Cover multiple benefits
- Handle objections
- Add social proof
- Goal: close the sale
Think of ad copy as the movie trailer. Product page is the full movie. Trailer just needs to make you want to watch. The movie needs to actually deliver.
One more thing: read your copy out loud. If you stumble or it sounds weird, rewrite it. Good copy flows when spoken.
**Ads (Facebook/TikTok/etc):**
- Hook in first line (problem or curiosity)
- One main benefit, maybe two
- Call to action
- Total: 2-4 sentences usually
- Goal: get the click
Example ad copy:
"Still drinking sad desk coffee instead of a proper smoothie? This blender lives in my backpack. 60 seconds, done. Link in bio."
**Product page:**
- Can be longer
- Cover multiple benefits
- Handle objections
- Add social proof
- Goal: close the sale
Think of ad copy as the movie trailer. Product page is the full movie. Trailer just needs to make you want to watch. The movie needs to actually deliver.
One more thing: read your copy out loud. If you stumble or it sounds weird, rewrite it. Good copy flows when spoken.
•12/8/2025
Easiest trick that instantly improves any copy: write like you're explaining to a friend.
Literally imagine you're texting a friend who said "I want to eat healthier but I'm so busy."
You wouldn't text them:
"This portable blender features a powerful motor and USB charging."
You'd text:
"Dude get this blender. It's tiny, you charge it like your phone, and you can literally make a smoothie in your car. I use it every morning at my desk."
That's the voice you want. Casual, specific, benefit-focused.
Then clean it up a bit for your website but keep that conversational energy.
Literally imagine you're texting a friend who said "I want to eat healthier but I'm so busy."
You wouldn't text them:
"This portable blender features a powerful motor and USB charging."
You'd text:
"Dude get this blender. It's tiny, you charge it like your phone, and you can literally make a smoothie in your car. I use it every morning at my desk."
That's the voice you want. Casual, specific, benefit-focused.
Then clean it up a bit for your website but keep that conversational energy.
•12/8/2025
Your copy describes FEATURES. You need to sell BENEFITS and FEELINGS.
For example
Tired of skipping your morning smoothie because you "don't have time"?
This blender goes where you go. Toss it in your gym bag. Keep it at your desk. Throw it in your carry-on.
60 seconds. That's all it takes for a real, fresh smoothie - no more settling for overpriced juice bar garbage or chalky protein shakes.
The USB charging means no hunting for outlets. The one-button operation means no complicated settings. The detachable cup means cleanup takes 10 seconds under the tap.
Your future self , the one who actually sticks to their nutrition goals will thank you.
Notice the difference?
- "Powerful motor" → "60 seconds" (what does power actually MEAN to them?)
- "USB charging" → "no hunting for outlets" (the benefit of the feature)
- "Easy to clean" → "10 seconds under the tap" (specific and believable)
- Added emotion: "overpriced juice bar garbage" creates an enemy, "future self" creates aspiration
Framework: Feature → Benefit → Feeling. Every feature needs to answer "so what?" twice.
For example
Tired of skipping your morning smoothie because you "don't have time"?
This blender goes where you go. Toss it in your gym bag. Keep it at your desk. Throw it in your carry-on.
60 seconds. That's all it takes for a real, fresh smoothie - no more settling for overpriced juice bar garbage or chalky protein shakes.
The USB charging means no hunting for outlets. The one-button operation means no complicated settings. The detachable cup means cleanup takes 10 seconds under the tap.
Your future self , the one who actually sticks to their nutrition goals will thank you.
Notice the difference?
- "Powerful motor" → "60 seconds" (what does power actually MEAN to them?)
- "USB charging" → "no hunting for outlets" (the benefit of the feature)
- "Easy to clean" → "10 seconds under the tap" (specific and believable)
- Added emotion: "overpriced juice bar garbage" creates an enemy, "future self" creates aspiration
Framework: Feature → Benefit → Feeling. Every feature needs to answer "so what?" twice.