/Advertising
Question
My Facebook ads have 0.4% conversion rate... is this normal or is something broken?
Posted by •10/22/2025
I've been running ads for about 3 weeks now and I'm getting sales but barely breaking even. I'm spending about $70/day and getting maybe 2-3 sales per day.
My numbers:
- CTR: 2.1% (seems good?)
- Landing page views: ~150/day
- Add to cart rate: around 8%
- Conversion rate: 0.4%
Product is a fitness resistance band set, selling for $39.99. I'm targeting fitness enthusiasts 25-45.
Everyone keeps saying I need 2-3% conversion rate to be profitable but I'm stuck at 0.4% and I don't know why. My ads are getting clicks and people are adding to cart but then they just leave.
Is 0.4% normal when starting out or should I be hitting higher numbers? What's a realistic conversion rate for dropshipping? I feel like I'm doing something wrong but can't figure out what.
My numbers:
- CTR: 2.1% (seems good?)
- Landing page views: ~150/day
- Add to cart rate: around 8%
- Conversion rate: 0.4%
Product is a fitness resistance band set, selling for $39.99. I'm targeting fitness enthusiasts 25-45.
Everyone keeps saying I need 2-3% conversion rate to be profitable but I'm stuck at 0.4% and I don't know why. My ads are getting clicks and people are adding to cart but then they just leave.
Is 0.4% normal when starting out or should I be hitting higher numbers? What's a realistic conversion rate for dropshipping? I feel like I'm doing something wrong but can't figure out what.
3 Replies
•10/22/2025
Oh man... I just checked and yeah, shipping shows up as $9.99 at checkout (I have "free shipping" on the product page but it's actually calculated shipping). And now that you mention it, I AM requiring account creation because I thought that would help with retargeting.
This is probably killing me. Going to switch to guest checkout and build shipping into the price. Thanks for pointing this out!
This is probably killing me. Going to switch to guest checkout and build shipping into the price. Thanks for pointing this out!
•10/22/2025
yo I had almost identical numbers with my fitness product last month. turned out I was using a checkout that required creating an account and people just bounced.
changed to guest checkout + added Shop Pay and went from 0.5% to 1.8% literally overnight with same traffic. check your checkout settings ASAP
changed to guest checkout + added Shop Pay and went from 0.5% to 1.8% literally overnight with same traffic. check your checkout settings ASAP
•10/22/2025
0.4% is LOW for a fitness product, especially with an 8% add-to-cart rate. Let me break this down for you:
**Your funnel is leaking HARD at checkout:**
- 8% add to cart = good (people want the product)
- 0.4% conversion = terrible (something stops them from buying)
This means out of 100 visitors, 8 people add to cart but only 0.4 people buy. That's a 95% drop-off from cart to purchase. That's not normal - something is seriously wrong.
**Most common culprits:**
1. **Shipping cost shock** - Are you hiding shipping costs until checkout? For a $39.99 product, if shipping pops up as $12.99 at checkout, people will abandon immediately. Either include shipping in the price or make it clear upfront.
2. **Delivery time shock** - If checkout page says "Delivered in 18-25 days", instant abandon. Fitness people want stuff NOW for their New Year goals or whatever motivated them to click your ad.
3. **Checkout complexity** - Every extra field or step cuts your conversion rate by 10-20%. Are you asking for unnecessary info? Making them create an account?
4. **No trust at the final moment** - Checkout page needs trust badges, security seals, money-back guarantee visible. This is where buyer anxiety peaks.
5. **Payment options** - If you only accept credit cards, you're losing people. Add PayPal, Shop Pay, Apple Pay.
Run a test: Go through your own checkout on mobile (where most traffic is) and see where YOU would hesitate or quit. That's where your customers are dropping off.
For reference, a decent fitness product store should be at 1.5-2.5% conversion rate minimum. You're leaving 75% of your potential revenue on the table.
**Your funnel is leaking HARD at checkout:**
- 8% add to cart = good (people want the product)
- 0.4% conversion = terrible (something stops them from buying)
This means out of 100 visitors, 8 people add to cart but only 0.4 people buy. That's a 95% drop-off from cart to purchase. That's not normal - something is seriously wrong.
**Most common culprits:**
1. **Shipping cost shock** - Are you hiding shipping costs until checkout? For a $39.99 product, if shipping pops up as $12.99 at checkout, people will abandon immediately. Either include shipping in the price or make it clear upfront.
2. **Delivery time shock** - If checkout page says "Delivered in 18-25 days", instant abandon. Fitness people want stuff NOW for their New Year goals or whatever motivated them to click your ad.
3. **Checkout complexity** - Every extra field or step cuts your conversion rate by 10-20%. Are you asking for unnecessary info? Making them create an account?
4. **No trust at the final moment** - Checkout page needs trust badges, security seals, money-back guarantee visible. This is where buyer anxiety peaks.
5. **Payment options** - If you only accept credit cards, you're losing people. Add PayPal, Shop Pay, Apple Pay.
Run a test: Go through your own checkout on mobile (where most traffic is) and see where YOU would hesitate or quit. That's where your customers are dropping off.
For reference, a decent fitness product store should be at 1.5-2.5% conversion rate minimum. You're leaving 75% of your potential revenue on the table.