/Content Marketing
Question
I've made 15 videos about my product and I'm completely out of ideas - what else is there to say?
Posted by •11/25/2025
Selling a single product (a specific type of desk lamp for computer setups). I've made videos about:
- The main features
- Unboxing
- Setup tutorial
- Comparison to regular lamps
- Different color modes
- Using it for different activities
And now I'm stuck. How many times can I show the same lamp?
I see other accounts posting daily and I genuinely don't understand where they get ideas. My product does ONE thing. It's a lamp. It lights up.
Do I just repeat the same content with different music? Start posting random stuff unrelated to my product? I feel like I've exhausted everything.
- The main features
- Unboxing
- Setup tutorial
- Comparison to regular lamps
- Different color modes
- Using it for different activities
And now I'm stuck. How many times can I show the same lamp?
I see other accounts posting daily and I genuinely don't understand where they get ideas. My product does ONE thing. It's a lamp. It lights up.
Do I just repeat the same content with different music? Start posting random stuff unrelated to my product? I feel like I've exhausted everything.
3 Replies
•11/25/2025
Oh man, this reframe is huge. I was so focused on "what else can I say about the lamp" when the question should be "what do my customers care about."
I think my mental block was feeling like I'm being dishonest if the video isn't directly about the product. But I guess it's more about being helpful to the same audience who MIGHT want the product?
Let me try: my customers are probably people upgrading their desk setups. So content about desk setup tips, cable management, monitor positioning, all of that makes sense even if the lamp only appears briefly.
I think my mental block was feeling like I'm being dishonest if the video isn't directly about the product. But I guess it's more about being helpful to the same audience who MIGHT want the product?
Let me try: my customers are probably people upgrading their desk setups. So content about desk setup tips, cable management, monitor positioning, all of that makes sense even if the lamp only appears briefly.
•11/25/2025
Exactly. You got it.
And it's not dishonest at all - it's actually MORE helpful. People don't want to follow a "lamp account." They want to follow an account that helps them have a better desk setup. The lamp is just one tool in that toolkit.
Think about it from follower perspective: would you follow an account that posts about one lamp every day? Or an account that posts cool desk setup tips and happens to sell a lamp?
The accounts that build real audiences solve problems and provide value consistently. The product is how you monetize that audience, not the content itself.
Bonus: this approach also lets you eventually sell other desk setup products without starting over from scratch.
And it's not dishonest at all - it's actually MORE helpful. People don't want to follow a "lamp account." They want to follow an account that helps them have a better desk setup. The lamp is just one tool in that toolkit.
Think about it from follower perspective: would you follow an account that posts about one lamp every day? Or an account that posts cool desk setup tips and happens to sell a lamp?
The accounts that build real audiences solve problems and provide value consistently. The product is how you monetize that audience, not the content itself.
Bonus: this approach also lets you eventually sell other desk setup products without starting over from scratch.
•11/25/2025
I use a content category system that never runs dry. For ANY product, you can make:
**Problem content**: Show the problem your product solves in relatable ways
- "POV: you're on a video call and everyone can only see your silhouette"
- "Why does my head hurt every night" (bad lighting)
**Lifestyle content**: Show the desired outcome/lifestyle
- Clean desk setups with good vibes
- "That cozy late night coding session aesthetic"
**Educational content**: Teach something related to your niche
- "3 things destroying your eyes while gaming"
- "How to reduce eye strain working from home"
**Trend-jacking**: Current sounds/trends adapted to your niche
- Whatever trending audio + your desk setup
**Social proof**: Reviews, reactions, customer setups
- "Rating my customer's setups"
**Behind the scenes**: Humanize your brand
- Packing orders, your own workspace, etc.
That's 6 categories × infinite variations. You'll never run out.
**Problem content**: Show the problem your product solves in relatable ways
- "POV: you're on a video call and everyone can only see your silhouette"
- "Why does my head hurt every night" (bad lighting)
**Lifestyle content**: Show the desired outcome/lifestyle
- Clean desk setups with good vibes
- "That cozy late night coding session aesthetic"
**Educational content**: Teach something related to your niche
- "3 things destroying your eyes while gaming"
- "How to reduce eye strain working from home"
**Trend-jacking**: Current sounds/trends adapted to your niche
- Whatever trending audio + your desk setup
**Social proof**: Reviews, reactions, customer setups
- "Rating my customer's setups"
**Behind the scenes**: Humanize your brand
- Packing orders, your own workspace, etc.
That's 6 categories × infinite variations. You'll never run out.
•11/25/2025
Your problem is you're making content about the PRODUCT. You need to make content about the PERSON who buys it.
Who buys a desk lamp for computer setups?
- Gamers
- Remote workers
- Programmers
- Content creators
- Students
Now you're not limited to "lamp features." You can make content about:
- "Gaming setup mistakes that hurt your eyes"
- "Why your WFH setup is giving you headaches"
- "Things every programmer needs on their desk"
- "POV: you finally fix your streaming background"
- "Desk setup evolution" with your lamp as part of it
The lamp is a prop in a larger story. The story is about THEM and their life/setup/problems.
I sell ONE product (a specific cable organizer). I've made 200+ videos. Only about 30 are "about" the product. The rest are about desk setups, productivity, working from home, etc. My product just appears naturally.
Who buys a desk lamp for computer setups?
- Gamers
- Remote workers
- Programmers
- Content creators
- Students
Now you're not limited to "lamp features." You can make content about:
- "Gaming setup mistakes that hurt your eyes"
- "Why your WFH setup is giving you headaches"
- "Things every programmer needs on their desk"
- "POV: you finally fix your streaming background"
- "Desk setup evolution" with your lamp as part of it
The lamp is a prop in a larger story. The story is about THEM and their life/setup/problems.
I sell ONE product (a specific cable organizer). I've made 200+ videos. Only about 30 are "about" the product. The rest are about desk setups, productivity, working from home, etc. My product just appears naturally.