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Question

Is it worth writing blog posts for a one-product store?

Posted by •10/18/2025
I see people say "SEO is a long game" and I get it, but I'm running a one-product store.

Does blogging even make sense? Like what am I supposed to write, 50 articles about the same thing?

Or is SEO only worth it when you have a full niche store?

3 Replies

•10/18/2025
I did it. Took 3 months to see ANYTHING. Then one post started ranking and I got like 10-15 clicks/day.

It's not sexy but it's stable. If you can write 2 posts/week for 2-3 months, you'll be ahead of 99% of dropshippers.
•10/18/2025
Blogging works when you can write helpful content that people search AND it matches buyer intent.

One-product store is fine, but you need:
- content clusters
- internal links
- fast site
- decent product page SEO

If you're broke and need sales this month, don't hide in SEO. Use ads. SEO is compounding, not instant.
•10/18/2025
It can make sense if you treat your product like a solution category.

Example: if you sell a posture corrector, you don't write "posture corrector blog" 50 times.

You write:
- causes of X pain
- desk setup guides
- stretches
- "how to fix ____"

Then internally link to the product as the solution.

If your product only solves a tiny problem nobody searches for, blogging won't help. But if it solves a common pain, SEO can be huge.