Is it smart to test on weekends or skip them?

Posted by •11/10/2025

I hear mixed things about testing ads on weekends. Some say weekends convert better, others say they are bad. What is your experience?

3 Replies

•11/10/2025

I will let campaigns run across the whole week before judging.

•11/10/2025

Just do not judge the whole product only from weekend data or only from weekdays.

•11/10/2025

Depends on your niche. Some niches buy more on weekends, some less. You have to test your own data.