I'm a believer now. First sale came from the weirdest place

Posted by •12/24/2025

I was about to give up. 2 weeks, $180 spent on FB ads, zero sales. I was starting to think this whole thing is a scam

Then yesterday someone bought my product. But it didn't come from my ads. It came from a random TikTok I posted like a week ago and forgot about. Just showed the product for 15 seconds, no editing, got like 400 views

I don't get it. Why would TikTok work but not my ads?? Its the same product and same store

5 Replies

•12/24/2025

congrats on the sale but also this is a wake up call for me. I only do paid traffic

•12/24/2025

Yep. Most stores are accidentally built for warm traffic only. Then people run cold ads and wonder why nobody buys

•12/24/2025

damn I never thought about it like this. So the same store can work for some traffic and not others?

•12/24/2025

Exactly. Warm traffic vs cold traffic. They need different things. Cold traffic from ads needs way more convincing on your product page - more proof, better copy, clearer offer. Your store might be fine for warm traffic but not ready for cold

•12/24/2025

this makes so much sense. My store doesn't sell hard enough for skeptical people. I need to fix that before I spend more on ads

•12/24/2025

Because the TikTok person actually saw the product being used before clicking. They already knew what it was and wanted it. Your FB audience only saw an ad - they're colder and more skeptical when they land on your store

•12/24/2025

ohhhh so the tiktok viewer was already kinda sold before they even got to my store?

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I'm a believer now. First sale came from the weirdest place

5 Replies