/General Questions
Question
I keep hopping between niches and store ideas – how do you actually commit to one?
Posted by •11/1/2025
Honest confession: I've “started” like 6 stores in my head already.
In the last 2 months I've considered:
- Pet products
- Fitness
- Home & kitchen
- Car accessories
- Beauty
- Phone accessories
I watch a few videos, get hyped, start a logo and homepage… then doubt it, think “this niche is too saturated” and jump to the next one.
Result:
- No traffic
- No real store
- Just 20 half-finished ideas and a lot of overthinking
For people who were in this loop before:
1. How did you finally pick a niche and stick with it long enough to see results?
2. Are there any **practical** criteria to choose (beyond “follow your passion” or “choose high demand”)?
3. How do you know if you should pivot vs you’re just running from hard work?
In the last 2 months I've considered:
- Pet products
- Fitness
- Home & kitchen
- Car accessories
- Beauty
- Phone accessories
I watch a few videos, get hyped, start a logo and homepage… then doubt it, think “this niche is too saturated” and jump to the next one.
Result:
- No traffic
- No real store
- Just 20 half-finished ideas and a lot of overthinking
For people who were in this loop before:
1. How did you finally pick a niche and stick with it long enough to see results?
2. Are there any **practical** criteria to choose (beyond “follow your passion” or “choose high demand”)?
3. How do you know if you should pivot vs you’re just running from hard work?
2 Replies
•11/1/2025
I literally wrote a contract with myself:
"I'm not allowed to start a new store or niche until I have driven at least 1,000 visitors to my current product and made 3 concrete improvements based on data."
Game changed. Once the rule exists, you realise you were just running away from doing the unsexy work.
"I'm not allowed to start a new store or niche until I have driven at least 1,000 visitors to my current product and made 3 concrete improvements based on data."
Game changed. Once the rule exists, you realise you were just running away from doing the unsexy work.
•11/1/2025
This is super common. I did it for almost a year.
What broke the cycle for me:
**1. Stop looking for the “perfect” niche. Look for “good enough + I don’t hate it.”**
Basic checklist:
- People already buy a lot in this space online (pets, beauty, home, etc.)
- There are products with:
- 3x margin
- Clear visual transformation / benefit
- You can imagine talking about this stuff for 6–12 months without wanting to die
That’s it. If a niche ticks those boxes, it’s **good enough**.
**2. Set a commitment rule BEFORE you start**
Example:
- “I will commit to THIS niche + THIS product for 60 days of real effort or $X ad spend, whichever comes first.”
During that period:
- You are *not allowed* to watch “top 10 winning product” videos
- You only focus on:
- Improving your product page
- Improving your creatives
- Understanding your numbers
**3. Pivot based on data, not feeling**
Acceptable reasons to pivot:
- After 400–500 targeted visitors, your ATC and conversion are terrible despite multiple page + creative improvements
- Refunds/complaints are insane
- Supplier/product quality is trash and not fixable
Not acceptable:
- “I saw a new shiny product on TikTok.”
- “Someone said my niche is saturated.”
- “I got bored after 2 weeks.”
Entrepreneurship feels like boredom + repetition way more often than excitement.
What broke the cycle for me:
**1. Stop looking for the “perfect” niche. Look for “good enough + I don’t hate it.”**
Basic checklist:
- People already buy a lot in this space online (pets, beauty, home, etc.)
- There are products with:
- 3x margin
- Clear visual transformation / benefit
- You can imagine talking about this stuff for 6–12 months without wanting to die
That’s it. If a niche ticks those boxes, it’s **good enough**.
**2. Set a commitment rule BEFORE you start**
Example:
- “I will commit to THIS niche + THIS product for 60 days of real effort or $X ad spend, whichever comes first.”
During that period:
- You are *not allowed* to watch “top 10 winning product” videos
- You only focus on:
- Improving your product page
- Improving your creatives
- Understanding your numbers
**3. Pivot based on data, not feeling**
Acceptable reasons to pivot:
- After 400–500 targeted visitors, your ATC and conversion are terrible despite multiple page + creative improvements
- Refunds/complaints are insane
- Supplier/product quality is trash and not fixable
Not acceptable:
- “I saw a new shiny product on TikTok.”
- “Someone said my niche is saturated.”
- “I got bored after 2 weeks.”
Entrepreneurship feels like boredom + repetition way more often than excitement.