How many creatives do you ACTUALLY need before running ads?

Posted by •10/22/2025

I keep hearing "test creatives, not products" but I don't get the baseline.

If I have a new product, how many videos/images do I need before I even start spending?

Right now I have 2 videos and 3 images and I'm not sure if I'm setting myself up to fail.

3 Replies

•10/22/2025

Me too. I launched with 2 vids, spent €80, got nothing, and I blamed the product.

Then I made 8 more videos and suddenly one angle started getting ATCs.

It's annoying but yeah… volume matters.

•10/22/2025

I'll simplify it:

Make 10 ugly videos with your phone.

Seriously. 10.

Half will be trash, 2 will be decent, 1 might pop. But you need enough volume to let the platform find the winner.

Also: don't make 10 "different edits" of the same idea. Make different hooks.

•10/22/2025

Baseline that saves you pain:

- 3 distinct ANGLES (different reasons to buy)
- 2 variations per angle

So minimum 6 creatives.

Angle examples:
1) pain/problem (annoying moment)
2) convenience/time saver
3) result/transformation

If you run 2 videos and they flop, you don't know if the product is bad or the angle is bad. More variety = clearer signal.

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How many creatives do you ACTUALLY need before running ads?

3 Replies