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Question

How long should product videos be for Meta ads?

Posted by •10/16/2025
Some people say 15 seconds, others say 30. What video length actually performs best for Meta ads right now?

3 Replies

•10/16/2025
Got it, I was focusing on the total length instead of what happens in the first few seconds.
•10/16/2025
Length is less important than how fast you show the problem and solution. People decide in the first 3 seconds if they care.
•10/16/2025
Most of my winners are between 20 and 30 seconds. Under 15 is often too rushed, over 40 gets boring.