/Advertising
Question
How long does a creative take to warm up?
Posted by •11/5/2025
Whenever I launch a new creative it either performs badly instantly or does nothing for hours. Do creatives need time to warm up or should they show signs pretty fast?
3 Replies
•11/5/2025
I will stop waiting a whole week for dead creatives to “wake up”.
•11/5/2025
If after a decent spend you have no clicks or trash metrics, it is not a warmup issue, it is a bad creative.
•11/5/2025
You should see early signals in the first day. Full performance can take a few days depending on budget.