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Question

How long does a creative take to warm up?

Posted by •11/5/2025
Whenever I launch a new creative it either performs badly instantly or does nothing for hours. Do creatives need time to warm up or should they show signs pretty fast?

3 Replies

•11/5/2025
I will stop waiting a whole week for dead creatives to “wake up”.
•11/5/2025
If after a decent spend you have no clicks or trash metrics, it is not a warmup issue, it is a bad creative.
•11/5/2025
You should see early signals in the first day. Full performance can take a few days depending on budget.