/Content Marketing
Question
How do you stay consistent with content when you have zero engagement for weeks?
Posted by •11/15/2025
I've been posting on TikTok for my store for about 3 weeks now. 22 videos. Total views across ALL of them: maybe 4,000. Best performing one got 800 views. Most get 100-200.
Zero sales from it. Zero followers that seem real (got some obvious bots).
I know everyone says "stay consistent, the algorithm will pick you up eventually" but it's so demoralizing to spend 2 hours making a video that 47 people watch.
How do you keep going? Do you just accept the first few months are a wasteland? Or is there a point where you should admit the content isn't working and try something different?
I feel like I'm shouting into the void.
Zero sales from it. Zero followers that seem real (got some obvious bots).
I know everyone says "stay consistent, the algorithm will pick you up eventually" but it's so demoralizing to spend 2 hours making a video that 47 people watch.
How do you keep going? Do you just accept the first few months are a wasteland? Or is there a point where you should admit the content isn't working and try something different?
I feel like I'm shouting into the void.
4 Replies
•11/16/2025
Just want to add - the fact that you're analyzing and willing to change is already better than 90% of people who quit.
Most people post 20 videos, get no results, and blame the algorithm. You're actually looking at the data and identifying the problem.
Try 10 videos with the new hook approach. If those perform better, you've cracked something. If not, analyze again.
The people who win at content aren't the most talented - they're the ones who iterate fastest.
Most people post 20 videos, get no results, and blame the algorithm. You're actually looking at the data and identifying the problem.
Try 10 videos with the new hook approach. If those perform better, you've cracked something. If not, analyze again.
The people who win at content aren't the most talented - they're the ones who iterate fastest.
•11/16/2025
Ok I checked analytics like you said. Average watch time is around 45% which I thought was decent but the drop-off shows most people leave within the first 3 seconds on my worse videos.
So it's a hook problem. My videos are basically "Hey guys, check out this product..." type intros.
Niche is home organization stuff - containers, drawer organizers, etc.
Maybe I need to lead with the satisfying "after" shot instead of introducing myself?
So it's a hook problem. My videos are basically "Hey guys, check out this product..." type intros.
Niche is home organization stuff - containers, drawer organizers, etc.
Maybe I need to lead with the satisfying "after" shot instead of introducing myself?
•11/16/2025
Home organization is PERFECT for TikTok but "hey guys check out this product" is the exact opposite of what works.
This niche is all about the transformation. The satisfying before/after. The chaos becoming order.
Hook ideas that would work:
- Open on the messy drawer, text overlay "this drawer has been haunting me for 6 months"
- Start with the satisfying organized result, then "let me show you how"
- "POV: you finally fix that one cabinet you've been avoiding"
Never introduce yourself. Nobody cares who you are (sorry but true). They care about the RESULT.
Look at accounts like @neatcaroline or any big organization accounts. First frame is always either: disgusting mess (curiosity) or beautiful organization (aspiration). Never "hey guys."
Your niche has massive potential. Your hooks are just killing it before it starts.
This niche is all about the transformation. The satisfying before/after. The chaos becoming order.
Hook ideas that would work:
- Open on the messy drawer, text overlay "this drawer has been haunting me for 6 months"
- Start with the satisfying organized result, then "let me show you how"
- "POV: you finally fix that one cabinet you've been avoiding"
Never introduce yourself. Nobody cares who you are (sorry but true). They care about the RESULT.
Look at accounts like @neatcaroline or any big organization accounts. First frame is always either: disgusting mess (curiosity) or beautiful organization (aspiration). Never "hey guys."
Your niche has massive potential. Your hooks are just killing it before it starts.
•11/16/2025
Before you "stay consistent" with something that might be broken, let's diagnose:
100-200 views means TikTok IS showing your videos to people. They're just not engaging enough to trigger more distribution.
Check your analytics:
- Average watch time: If people leave in first 2 seconds, your hook is the problem
- Watch time drop-off: Where exactly do people leave? That's what to fix
- Shares: Even 1-2 shares on a 200-view video is a good sign
If people are watching most of the video but not engaging, your content might be "fine" but not remarkable. No strong reaction = no shares = no algorithm push.
Consistency matters but IMPROVING while being consistent matters more. Don't just post 100 mediocre videos and hope. Post, analyze, adjust, repeat.
What's your niche? Sometimes the content is fine but the niche just doesn't work well on TikTok.
100-200 views means TikTok IS showing your videos to people. They're just not engaging enough to trigger more distribution.
Check your analytics:
- Average watch time: If people leave in first 2 seconds, your hook is the problem
- Watch time drop-off: Where exactly do people leave? That's what to fix
- Shares: Even 1-2 shares on a 200-view video is a good sign
If people are watching most of the video but not engaging, your content might be "fine" but not remarkable. No strong reaction = no shares = no algorithm push.
Consistency matters but IMPROVING while being consistent matters more. Don't just post 100 mediocre videos and hope. Post, analyze, adjust, repeat.
What's your niche? Sometimes the content is fine but the niche just doesn't work well on TikTok.
•11/15/2025
22 videos in 3 weeks is actually solid output. But let me be honest: 3 weeks is nothing.
My timeline before anything "worked":
- Week 1-4: Averaged 150 views per video
- Week 5-8: Averaged 400 views, one random video hit 12k
- Week 9-12: Started seeing patterns, 2-3 videos per week getting 5k+
- Month 4: First video over 100k, finally felt like momentum
So yeah, 3 weeks in the void is normal. But here's what kept me going:
1. I stopped checking stats obsessively. Posted and didn't look for 48 hours.
2. I reframed it as PRACTICE not PERFORMANCE. Each video I got faster, better at hooks, better at editing.
3. I tracked MY improvement, not the algorithm's approval.
Also real talk: are your videos actually good? Not "good enough" - genuinely good? Would YOU stop scrolling if you saw them? Get honest feedback from someone who'll tell you the truth, not just encourage you.
My timeline before anything "worked":
- Week 1-4: Averaged 150 views per video
- Week 5-8: Averaged 400 views, one random video hit 12k
- Week 9-12: Started seeing patterns, 2-3 videos per week getting 5k+
- Month 4: First video over 100k, finally felt like momentum
So yeah, 3 weeks in the void is normal. But here's what kept me going:
1. I stopped checking stats obsessively. Posted and didn't look for 48 hours.
2. I reframed it as PRACTICE not PERFORMANCE. Each video I got faster, better at hooks, better at editing.
3. I tracked MY improvement, not the algorithm's approval.
Also real talk: are your videos actually good? Not "good enough" - genuinely good? Would YOU stop scrolling if you saw them? Get honest feedback from someone who'll tell you the truth, not just encourage you.