/Market Analysis & Strategy
Question
How do you pick a price when competitors are way cheaper?
Posted by •11/5/2025
I found a product I like but Amazon has versions for €19 and I need to sell for like €34 to make it worth it.
Do you just accept that and move on? Or can you still win by branding/positioning?
I'm scared I'm choosing products that only work if you race to the bottom.
Do you just accept that and move on? Or can you still win by branding/positioning?
I'm scared I'm choosing products that only work if you race to the bottom.
3 Replies
•11/5/2025
I lost months fighting price wars.
Now I only sell stuff where I can justify the premium in one sentence.
If you can't explain the premium, you're toast.
Now I only sell stuff where I can justify the premium in one sentence.
If you can't explain the premium, you're toast.
•11/5/2025
Hot take: most beginners pick products where the customer is already trained to buy on Amazon.
That's why pricing feels impossible.
Try products that require explanation (problem -> solution). Then your store becomes the teacher and you can charge.
That's why pricing feels impossible.
Try products that require explanation (problem -> solution). Then your store becomes the teacher and you can charge.
•11/5/2025
If you're competing purely on the product, you lose.
If you're competing on the offer, you can charge more.
Examples of "offer" improvements:
- bundle (add 1-2 small complements)
- better guarantee
- clearer positioning (who it's for)
- better creatives that explain why it's worth it
Amazon cheap products also come with "meh" trust. Your site can feel premium if done right.
But if the product is truly identical and the buyer is price-sensitive, yeah… move on.
If you're competing on the offer, you can charge more.
Examples of "offer" improvements:
- bundle (add 1-2 small complements)
- better guarantee
- clearer positioning (who it's for)
- better creatives that explain why it's worth it
Amazon cheap products also come with "meh" trust. Your site can feel premium if done right.
But if the product is truly identical and the buyer is price-sensitive, yeah… move on.