/Market Analysis & Strategy
Question
How do you know if a product has REAL demand and not just "interest"?
Posted by •10/4/2025
I keep falling for products that look popular on TikTok or "trending" pages, but then when I try to validate them I can't tell if people actually buy or just watch.
What are your go-to checks to confirm real demand?
I'm trying to avoid wasting another month building a store around something that ends up being a content trend only.
What are your go-to checks to confirm real demand?
I'm trying to avoid wasting another month building a store around something that ends up being a content trend only.
2 Replies
•10/4/2025
+1 on sold listings. I used to get fooled by "viral gadgets". Then I checked Amazon and it had like 60 reviews total.
Now I won't touch anything unless it has proof people search for it OR buy it already.
Trend products can work, but it's basically gambling unless you have budget and speed.
Now I won't touch anything unless it has proof people search for it OR buy it already.
Trend products can work, but it's basically gambling unless you have budget and speed.
•10/4/2025
Real demand leaves receipts.
My checklist (quick but reliable):
1) Amazon: lots of reviews + recent reviews. If reviews stopped 6 months ago, it's not moving.
2) Google Shopping: do you see multiple stores bidding? If nobody is advertising it, usually weak intent.
3) eBay sold listings (if relevant): not "listed", SOLD.
4) Read 3-star reviews: if people complain about the same thing, you can position a better version.
TikTok views = interest. Purchases = demand. Different world.
My checklist (quick but reliable):
1) Amazon: lots of reviews + recent reviews. If reviews stopped 6 months ago, it's not moving.
2) Google Shopping: do you see multiple stores bidding? If nobody is advertising it, usually weak intent.
3) eBay sold listings (if relevant): not "listed", SOLD.
4) Read 3-star reviews: if people complain about the same thing, you can position a better version.
TikTok views = interest. Purchases = demand. Different world.
•10/4/2025
This is the exact distinction I needed. I think I was treating "views" like they were sales.
When you say Google Shopping shows multiple stores bidding, do you literally just search the product keyword and see if there are shopping ads?
When you say Google Shopping shows multiple stores bidding, do you literally just search the product keyword and see if there are shopping ads?