/Content Marketing
Question
How do you find “angles” when the product is not exciting?
Posted by •11/26/2025
I feel like my product is useful but not “wow”.
I keep making the same video over and over: show product, show benefit.
How do you find new angles/hooks so your content doesn't get repetitive?
I keep making the same video over and over: show product, show benefit.
How do you find new angles/hooks so your content doesn't get repetitive?
3 Replies
•11/26/2025
Not even joking: “boring but solves daily pain” is the best category.
Exciting products bring exciting refunds.
Boring products bring repeatable ads.
Exciting products bring exciting refunds.
Boring products bring repeatable ads.
•11/26/2025
Steal angles from complaints.
Go read:
- Amazon 1-3 star reviews of competitors
- Reddit threads where people complain about the problem
Every complaint can become a hook.
Example hook structure: “If you hate ___, you need this.”
Go read:
- Amazon 1-3 star reviews of competitors
- Reddit threads where people complain about the problem
Every complaint can become a hook.
Example hook structure: “If you hate ___, you need this.”
•11/26/2025
Angles are rarely about the product.
They're about:
- who it's for (different personas)
- when the problem happens (scenarios)
- what it replaces (alternatives)
- why current solutions suck (pain)
If it's not exciting, lean into the “annoying everyday moment”. That's what makes people stop scrolling.
They're about:
- who it's for (different personas)
- when the problem happens (scenarios)
- what it replaces (alternatives)
- why current solutions suck (pain)
If it's not exciting, lean into the “annoying everyday moment”. That's what makes people stop scrolling.