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Question

How do you decide what content to make for a product?

Posted by •10/13/2025
I do not know if I should do POV videos, problem/solution clips, demos, unboxings, or something else. How do you decide what style of content to start with for a new product?

3 Replies

•10/13/2025
Good point, I was just making random demos without thinking about the actual questions people have.
•10/13/2025
Think about questions a buyer would ask before purchasing. Turn each question into a short video or photo sequence.
•10/13/2025
I start with the biggest problem the product solves and build content around that. One video showing the pain, one showing the solution, one showing before/after.