How do you compare two products and pick which one to test?

Posted by •9/27/2025

I have two good-looking products but don’t know which one to start with. What matters more: margins, content difficulty, competition?

3 Replies

•10/7/2025

Makes sense, I will start with the one that is easier to explain in a short video.

•10/7/2025

Margins matter too. If one product gives you 10 euro profit and the other gives you 25, that margin lets you survive bad days.

•10/7/2025

I always choose the one I can make better content for. If the creative idea is obvious, that product usually wins.