/Content Marketing
Question
How do you balance making organic content when ads are actually bringing sales?
Posted by •12/2/2025
Here's my dilemma: I started running ads 6 weeks ago and they're working okay. Getting maybe €50-80/day profit on a good day.
But everyone keeps saying organic content is important for long-term. So I tried posting TikToks alongside my ads.
The problem: making content takes SO much time. A decent video takes me 2-3 hours when you count filming, editing, writing captions. That's time I could spend optimizing ads, testing creatives, finding new products.
My organic content gets maybe 500 views average. Meanwhile my ads are actually making money NOW.
Should I just forget organic and focus on what's working? Or am I being short-sighted?
But everyone keeps saying organic content is important for long-term. So I tried posting TikToks alongside my ads.
The problem: making content takes SO much time. A decent video takes me 2-3 hours when you count filming, editing, writing captions. That's time I could spend optimizing ads, testing creatives, finding new products.
My organic content gets maybe 500 views average. Meanwhile my ads are actually making money NOW.
Should I just forget organic and focus on what's working? Or am I being short-sighted?
4 Replies
•12/2/2025
The "post your ad creatives organically" idea is genius and I feel dumb for not thinking of it.
I've been treating ads and organic as two completely separate things that need separate content. But if I'm already making 2-3 new ad creatives per week, I can just post those to TikTok too.
That basically solves my time problem. I'll keep focusing on ads since that's working, post my ad creatives organically for free reach, and revisit dedicated organic strategy once I'm more established.
Thanks everyone - this cleared up my overthinking.
I've been treating ads and organic as two completely separate things that need separate content. But if I'm already making 2-3 new ad creatives per week, I can just post those to TikTok too.
That basically solves my time problem. I'll keep focusing on ads since that's working, post my ad creatives organically for free reach, and revisit dedicated organic strategy once I'm more established.
Thanks everyone - this cleared up my overthinking.
•12/2/2025
Why not use your ad creatives as organic content?
Seriously. You're already making creatives for ads. Those same videos can be posted organically. Zero extra production time.
Yes, they might perform differently organically vs paid. But it's free distribution of content you already have.
I do this religiously:
- Make a video for ads
- Post it organically on TikTok/Reels
- If it does well organically, that tells me the concept works
- If it flops organically but converts with ads, that's fine too
Sometimes organic even outperforms paid for certain videos. Found a few winners this way.
Point is: you don't need separate "organic content." Your ad creatives ARE content.
Seriously. You're already making creatives for ads. Those same videos can be posted organically. Zero extra production time.
Yes, they might perform differently organically vs paid. But it's free distribution of content you already have.
I do this religiously:
- Make a video for ads
- Post it organically on TikTok/Reels
- If it does well organically, that tells me the concept works
- If it flops organically but converts with ads, that's fine too
Sometimes organic even outperforms paid for certain videos. Found a few winners this way.
Point is: you don't need separate "organic content." Your ad creatives ARE content.
•12/2/2025
Unpopular opinion: if your ads are working, ride them until they don't.
€50-80/day profit means €1500-2400/month. That's real money. Organic content at 500 views is making you €0.
Yes, organic is important "long-term." But plenty of people build real businesses entirely on paid traffic. The "you need organic" narrative is pushed hardest by people selling content courses.
My take:
- First 6-12 months: Focus on whatever is making money. Get your cash flow established.
- Once you're stable: THEN reinvest some time into organic as a diversification
Organic content while you're still figuring out your business = splitting focus
Organic content once you have a profitable system = smart diversification
You don't need to do everything at once. Sequence your priorities.
€50-80/day profit means €1500-2400/month. That's real money. Organic content at 500 views is making you €0.
Yes, organic is important "long-term." But plenty of people build real businesses entirely on paid traffic. The "you need organic" narrative is pushed hardest by people selling content courses.
My take:
- First 6-12 months: Focus on whatever is making money. Get your cash flow established.
- Once you're stable: THEN reinvest some time into organic as a diversification
Organic content while you're still figuring out your business = splitting focus
Organic content once you have a profitable system = smart diversification
You don't need to do everything at once. Sequence your priorities.
•12/2/2025
You're not wrong that ads are working NOW. But let me share what happened to me:
Year 1: 100% ads, no content, made good money
Year 2: Ad costs went up 40%, margins got crushed
Year 3: Tried to start organic, realized I was starting from zero while competitors had 2+ years of audience building
Organic is an ASSET. Ads are an EXPENSE. Assets compound, expenses don't.
That said, you don't need to spend 3 hours per video. The best performing content is often the simplest. I batch-film 7 videos in one 3-hour session. That's 25 min per video including editing.
My suggestion: don't abandon organic but get more efficient at it. Once per week, batch-create 5-7 simple videos. Post daily. Total time: 4-5 hours per week.
Keep scaling ads since they're working. But build the organic foundation so you're not screwed when ad costs inevitably rise.
Year 1: 100% ads, no content, made good money
Year 2: Ad costs went up 40%, margins got crushed
Year 3: Tried to start organic, realized I was starting from zero while competitors had 2+ years of audience building
Organic is an ASSET. Ads are an EXPENSE. Assets compound, expenses don't.
That said, you don't need to spend 3 hours per video. The best performing content is often the simplest. I batch-film 7 videos in one 3-hour session. That's 25 min per video including editing.
My suggestion: don't abandon organic but get more efficient at it. Once per week, batch-create 5-7 simple videos. Post daily. Total time: 4-5 hours per week.
Keep scaling ads since they're working. But build the organic foundation so you're not screwed when ad costs inevitably rise.