/General Questions
Question
Had my first profitable week – how do I scale without killing the campaign?
Posted by •11/22/2025
I finally had my first week in profit 🎉
Numbers (last 7 days):
- Ad spend: $420
- Revenue: $980
- ROAS: ~2.33
- Product: fitness accessory
- Mostly 1 main campaign doing the heavy lifting
I’m scared to touch it now because I’ve heard:
- “Don’t scale too fast”
- “Raising budget kills performance”
- “Duplicate campaigns instead of changing budgets”, etc.
Questions:
1. For a beginner, what's a **simple scaling approach** that doesn't require crazy structures?
2. How fast can I realistically increase budget without shocking the algorithm?
3. At what point should I consider testing new creatives vs just throwing more budget at what works?
Numbers (last 7 days):
- Ad spend: $420
- Revenue: $980
- ROAS: ~2.33
- Product: fitness accessory
- Mostly 1 main campaign doing the heavy lifting
I’m scared to touch it now because I’ve heard:
- “Don’t scale too fast”
- “Raising budget kills performance”
- “Duplicate campaigns instead of changing budgets”, etc.
Questions:
1. For a beginner, what's a **simple scaling approach** that doesn't require crazy structures?
2. How fast can I realistically increase budget without shocking the algorithm?
3. At what point should I consider testing new creatives vs just throwing more budget at what works?
2 Replies
•11/22/2025
I killed my first winner by doubling the budget overnight because I got greedy.
What works better for me now:
- No budget increases more than 30% at a time
- No changes more often than every 48–72 hours unless results completely tank
Slow and controlled scaling beats emotional “send it” scaling every time.
What works better for me now:
- No budget increases more than 30% at a time
- No changes more often than every 48–72 hours unless results completely tank
Slow and controlled scaling beats emotional “send it” scaling every time.
•11/22/2025
First, congrats – most people never even get to a truly profitable week.
Simple scaling approach for beginners:
1. **Vertical scaling first (budget increases)**
- Every 2–3 days, if ROAS over last 3 days is **above your target**, increase budget by 20–30%.
- Example: $40/day → $50–$55/day, not $40 → $200 overnight.
2. **Horizontal scaling later (more ad sets / campaigns)**
- Duplicate your winning ad set into a new campaign or new audience once you see:
- Stable results for 1–2 weeks
- Keep the same winning creative in the new setups.
3. **Never stop testing creatives**
- Even while scaling, dedicate 10–20% of budget to testing new hooks/angles.
- Winning campaigns eventually fatigue. New creatives keep them alive.
The goal isn’t to go from $420/week → $10k/week instantly.
It’s to stair-step:
- $420 → $600 → $800 → $1,000+ while **maintaining acceptable ROAS**.
Simple scaling approach for beginners:
1. **Vertical scaling first (budget increases)**
- Every 2–3 days, if ROAS over last 3 days is **above your target**, increase budget by 20–30%.
- Example: $40/day → $50–$55/day, not $40 → $200 overnight.
2. **Horizontal scaling later (more ad sets / campaigns)**
- Duplicate your winning ad set into a new campaign or new audience once you see:
- Stable results for 1–2 weeks
- Keep the same winning creative in the new setups.
3. **Never stop testing creatives**
- Even while scaling, dedicate 10–20% of budget to testing new hooks/angles.
- Winning campaigns eventually fatigue. New creatives keep them alive.
The goal isn’t to go from $420/week → $10k/week instantly.
It’s to stair-step:
- $420 → $600 → $800 → $1,000+ while **maintaining acceptable ROAS**.