/Market Analysis & Strategy
Discussion
Found a product with great engagement on Facebook ads but nobody is buying from my store
Posted by •11/15/2025
I found what I thought was a winning product by researching Facebook Ad Library. There's a store running ads for this product (a portable espresso maker) and their ads have:
- 2.3k likes
- 800+ shares
- 300+ comments (mostly positive, people tagging friends)
- The ads have been running for 6+ weeks (so they must be profitable right?)
I sourced the same product, made similar ads, and launched my store 3 weeks ago.
My results:
- Ad spend: $580
- CTR: 2.4% (decent I think?)
- Link clicks: 340
- Sales: 3
So people ARE clicking my ads (similar engagement to the competitor), but they're not buying from my store. The competitor is clearly making sales because they keep running ads, but I'm barely getting any conversions.
I don't understand what I'm doing differently. We're selling the same product, similar price point ($44.99 vs their $46.99), similar ad creative style.
Is there something about their STORE that's making people buy that I'm missing? Or did I just pick a product that only works for established stores?
I'm trying to figure out if I should:
A) Keep testing this product but fix something about my store
B) Move on to a different product
C) Increase ad budget to get more data
Really confused why my ads are performing well but the competitor is converting and I'm not.
- 2.3k likes
- 800+ shares
- 300+ comments (mostly positive, people tagging friends)
- The ads have been running for 6+ weeks (so they must be profitable right?)
I sourced the same product, made similar ads, and launched my store 3 weeks ago.
My results:
- Ad spend: $580
- CTR: 2.4% (decent I think?)
- Link clicks: 340
- Sales: 3
So people ARE clicking my ads (similar engagement to the competitor), but they're not buying from my store. The competitor is clearly making sales because they keep running ads, but I'm barely getting any conversions.
I don't understand what I'm doing differently. We're selling the same product, similar price point ($44.99 vs their $46.99), similar ad creative style.
Is there something about their STORE that's making people buy that I'm missing? Or did I just pick a product that only works for established stores?
I'm trying to figure out if I should:
A) Keep testing this product but fix something about my store
B) Move on to a different product
C) Increase ad budget to get more data
Really confused why my ads are performing well but the competitor is converting and I'm not.
3 Replies
•11/15/2025
Okay this makes so much sense now. I just looked at the competitor's actual website and WOW the difference is huge.
They have:
- A full video demo of coffee being made
- 180+ reviews with customer photos
- A "barista-approved" badge
- Comparison chart vs expensive espresso machines
- 30-day guarantee prominently displayed
- An actual brand name and story
My store has... the AliExpress product photos and a description. No wonder nobody is buying lol.
I need to actually BUILD A REAL STORE, not just copy the product. Thank you for this wake-up call!
They have:
- A full video demo of coffee being made
- 180+ reviews with customer photos
- A "barista-approved" badge
- Comparison chart vs expensive espresso machines
- 30-day guarantee prominently displayed
- An actual brand name and story
My store has... the AliExpress product photos and a description. No wonder nobody is buying lol.
I need to actually BUILD A REAL STORE, not just copy the product. Thank you for this wake-up call!
•11/15/2025
yep this exactly. i tried copying successful products for months and kept failing. then i realized the successful stores had like 200+ reviews, professional video content, actual brand identity, etc.
you can't just copy the product and expect the same results. the STORE is what converts. product just gets the click.
you can't just copy the product and expect the same results. the STORE is what converts. product just gets the click.
•11/15/2025
This is the most common mistake in dropshipping and I see it every day. You're focusing on the wrong thing.
**The product isn't what makes sales - the STORE makes sales.**
Here's what's really happening:
**Your competitor isn't just "running ads for the same product" - they have:**
1. A store that converts at 2-4%
2. Established social proof (reviews, testimonials)
3. Optimized checkout flow
4. Fast(er) shipping options
5. Email sequences and retargeting dialed in
6. Brand trust built over time
**You have:**
1. A store that converts at 0.88% (3 sales from 340 clicks)
2. No reviews or social proof
3. Probably checkout friction you don't see
4. Generic dropshipping setup
5. No retargeting or email flow
6. Zero brand recognition
**Same product, different conversion rates = different results.**
Let me show you the math:
**Competitor:**
- 340 clicks × 3% conversion rate = 10 sales
- 10 sales × $46.99 = $470 revenue
- After costs, profitable
**You:**
- 340 clicks × 0.88% conversion rate = 3 sales
- 3 sales × $44.99 = $135 revenue
- After costs, losing money
**It's not the product. It's the conversion rate.**
**For portable espresso makers specifically, people need to see:**
1. **It actually works** - Video of coffee being made, not just product images
2. **Quality of the coffee** - Taste testimonials, comparison to Starbucks, etc.
3. **Ease of use** - Looks complicated, needs to be demonstrated as simple
4. **Durability** - This is a $45 gadget, people worry it'll break
5. **Real customer photos** - People using it camping, traveling, at office
If your product page is just AliExpress photos and a basic description, people won't trust it enough to buy a $45 espresso maker from a random website.
**Your competitor probably has:**
- Professional product demo videos
- 50+ reviews with customer photos
- Guarantee/warranty clearly stated
- Brand story about coffee lovers
- FAQ addressing common concerns
- Multiple high-quality lifestyle images
**What you need to do:**
1. Visit the competitor's website (find it through their ad)
2. Go through their entire product page and checkout
3. Note EVERYTHING they have that you don't
4. Screenshot their layout, copy structure, trust elements
5. Rebuild your product page to match that level of quality
Don't copy exact words, but understand the ELEMENTS that build trust.
Then ask yourself: Would I pay $45 for this product from MY store vs THEIR store?
If the answer is no, that's your problem. Fix the store, not the product.
**The product isn't what makes sales - the STORE makes sales.**
Here's what's really happening:
**Your competitor isn't just "running ads for the same product" - they have:**
1. A store that converts at 2-4%
2. Established social proof (reviews, testimonials)
3. Optimized checkout flow
4. Fast(er) shipping options
5. Email sequences and retargeting dialed in
6. Brand trust built over time
**You have:**
1. A store that converts at 0.88% (3 sales from 340 clicks)
2. No reviews or social proof
3. Probably checkout friction you don't see
4. Generic dropshipping setup
5. No retargeting or email flow
6. Zero brand recognition
**Same product, different conversion rates = different results.**
Let me show you the math:
**Competitor:**
- 340 clicks × 3% conversion rate = 10 sales
- 10 sales × $46.99 = $470 revenue
- After costs, profitable
**You:**
- 340 clicks × 0.88% conversion rate = 3 sales
- 3 sales × $44.99 = $135 revenue
- After costs, losing money
**It's not the product. It's the conversion rate.**
**For portable espresso makers specifically, people need to see:**
1. **It actually works** - Video of coffee being made, not just product images
2. **Quality of the coffee** - Taste testimonials, comparison to Starbucks, etc.
3. **Ease of use** - Looks complicated, needs to be demonstrated as simple
4. **Durability** - This is a $45 gadget, people worry it'll break
5. **Real customer photos** - People using it camping, traveling, at office
If your product page is just AliExpress photos and a basic description, people won't trust it enough to buy a $45 espresso maker from a random website.
**Your competitor probably has:**
- Professional product demo videos
- 50+ reviews with customer photos
- Guarantee/warranty clearly stated
- Brand story about coffee lovers
- FAQ addressing common concerns
- Multiple high-quality lifestyle images
**What you need to do:**
1. Visit the competitor's website (find it through their ad)
2. Go through their entire product page and checkout
3. Note EVERYTHING they have that you don't
4. Screenshot their layout, copy structure, trust elements
5. Rebuild your product page to match that level of quality
Don't copy exact words, but understand the ELEMENTS that build trust.
Then ask yourself: Would I pay $45 for this product from MY store vs THEIR store?
If the answer is no, that's your problem. Fix the store, not the product.