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Question

CPM suddenly spiked today, is that normal?

Posted by •10/9/2025
Yesterday my CPM was around 6–8. Today with the same ads and targeting it jumped to more than 18. Is this normal behaviour or a sign that something is wrong?

3 Replies

•10/9/2025
Got it, I will watch it for a few days instead of panicking today.
•10/9/2025
Sometimes the spike is just one weird day. If it stays high for 3–4 days, then something changed in your setup or audience.
•10/9/2025
Seasonality and competition can do that. Check if there is a holiday or some event in your main country.