/Copywriting
Discussion
Bounce rate 80%. Is my headline the problem?
Posted by •11/18/2025
I am driving traffic to a product page. My hero section just has the product name "Galaxy Projector" in big bold letters. \n\nShould I be putting a value proposition there instead? I feel like people land, see the name, and leave because they dont get why they need it immediately.
1 Reply
•11/18/2025
Never just put the product name. Waste of space. \n\nUse the formula: [Desired Result] without [Common Pain]. \n\nExample: "Transform your room into a galaxy in seconds (No installation required)".