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Question

Are TikTok videos better raw or polished?

Posted by •11/6/2025
For TikTok ads, is it better to film raw phone-style videos or more polished, clean videos?

3 Replies

•11/6/2025
I will stop over-editing and focus on natural feeling clips.
•11/6/2025
Good lighting and clear audio still matter though. Raw does not mean low effort.
•11/6/2025
Raw usually wins on TikTok. It should feel like content, not like a TV commercial.