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Ad blindness is real. CTR dropped from 2% to 0.4% overnight.

Posted by •11/5/2025
I had a winner (I think). Made 5 sales on Saturday. Sunday comes, spent same budget, CTR tanked hard. \n\nIs it possible for an ad to fatigue that fast (in 3 days)? Or is Sunday just a bad day for ecom?

2 Replies

•11/5/2025
Sundays are usually my best days actually. But yeah, volatility is high when your budget is low. Just wait it out.
•11/5/2025
Unless you spent $5,000 in 3 days, it is not fatigue. It is variance. Facebooks algorithm probably tried a new pocket of people today and missed. Give it 24h before killing it.